Person
Jacoby, Jacob
Merchants Council Professor of Consumer Behavior and Retail Management at Leonard N. Stern School of Business, New York University (1981)
Research interests: advertising and packaging effects, decision making, research methods, ethics
Teaching interests: advertising research, consumer behavior, introduction to marketing
Bezüge im Wissensnetz
Affiliation (2)
GND-PersonenVariante Namensentität der Person (1)
GND-Personen- Jacoby, Jack
Bevorzugte Namensentität der Person (1)
GND-Personen- Jacoby, Jacob