Person

Fujita, Kentaro

[19XX]

Kentaro Fujita received his A.B. summa cum laude in psychology from Harvard College in 2000, and his Ph.D. in psychology from New York University in 2006. His research interests focus on why despite possessing remarkable intelligence and reasoning capacity people often make decisions and behave in ways that undermine their valued goals and objectives. For example, why do smokers continue to smoke when they know the health risks? Why do consumers spend more money than they can afford? Why are dieters so tempted by indulgent foods? To understand these self-control failures, Dr. Fujita’s research draws from a number of areas in psychology, including motivation, cognition, self-regulation, and judgment & decision-making.