Person

Mahtew, Shawn

Shawn is an Assistant Professor of Marketing at IIM Jammu. He is a graduate of the Fellow Program in Management (FPM-Marketing) from IIM Ahmedabad and holds a BTech degree in Computer Science and Engineering. Prior to joining IIM Jammu, Shawn has worked as an Adjunct Faculty (Visiting Professor) with IIM Kozhikode, IIM Amritsar and AIIM Ahmedabad. His pre-doctorate industry tenure includes stints with Cognizant Technology Solutions (CTS) and the A.P. Moller - Maersk Group. Shawn is an American Marketing Association (AMA) - Sheth Foundation Doctoral Consortium Fellow (2011) and was co-awarded the Public Health Research Initiative (PHRI) Grant (2016). He is Semi-finalist of the Pareto Fellowship (Centre for Effective Altruism, Oxford University, 2016), an AIM -AMA Sheth Foundation Doctoral Consortium Fellow (2014) and winner of the Liam Glynn Travel Scholarship (2011). Shawn’s research interests are interdisciplinary in nature and focus on simplifying consumer decision-making. His teaching interests include Consumer Behavior, Brand Management, Digital Marketing and Behavioral Economics.