Person

Shen, Bin

Doctoral Student, College of Communication and Information Sciences, Department of Communication (CIS), General; she works as a Graduate Research Assistant for the department. Bin's most recent publication was in the Journal of Promotion Management entitled "Social media, Social Me: A Content Analysis of Beauty Companies' Use of Facebook in Marketing and Branding". Her research interests focus on media effects, advertising effects of social media, and para-social interaction.